ACS brought a concept prototype for a CPR patient positioning system (ElevatedCPR) and asked that it be engineered into a commercial product suitable for use in emergency medical situations. The concept prototype was based on research which showed that a 30-40˚ elevation of a patient’s head and thorax when applying CPR during sudden cardiac arrest cases increases the success rate by a factor of four. Using a structured approach to create and implement the project design, ERI Group tapped into the skills and expertise of its entire team—development, quality, regulatory and manufacturing—to bring this groundbreaking device to reality.